Rotogravure vs Offset printing
Rotogravure Printing:
- Intaglio printing method using cylindrical plates with engraved cells.
- Exceptional image quality, capable of fine details and vibrant colors.
- Often used for high-quality packaging, magazines, and decorative materials.
- Rigid and durable plates (usually copper or steel).
- Cost-effective for long print runs due to high setup costs.
- Ideal for applications requiring top-notch image quality and large quantities of the same design.

Offset Printing:
- Lithographic printing method that relies on the principle of oil and water repulsion.
- Offers good image quality, suitable for a wide range of applications.
- Commonly used for newspapers, brochures, posters, and business cards.
- Uses flat printing plates and a rubber blanket to transfer ink to the substrate.
- Versatile and cost-effective for medium to long print runs.
- Ideal for applications with moderate image quality requirements and the need for customization.
In summary, rotogravure printing excels in high-quality, long-run applications where top-notch image quality is crucial. Offset printing, on the other hand, offers versatility and cost-effectiveness, making it a suitable choice for a broad range of applications with varying image quality needs. The choice between the two methods depends on the specific requirements of the printing project.
At Sreekara Flex Packaging, we have a 6 colour advanced Rotogravure printing machine and we offer Packaging material on Order basis to Food Sector especially those involved in manufacture and trading of Food Products. We also provide packaging material to Non-Food industries like Pharma, Fertilisers, Pesticides, Seeds and Cleaning Products like Detergents, Soaps, Brooms & Mops.