Flexographic printing
Flexographic printing, often referred to as flexo printing, is a versatile, cost-effective printing process used in a wide range of applications. Here are the key characteristics of flexo printing:
Printing Process: Flexo printing uses flexible rubber or photopolymer plates mounted on rotating cylinders. Ink is transferred to the raised portions of the plates, which directly contact the printing substrate, leaving the image on the material’s surface.
Image Quality: Flexo printing offers good image quality, although it may not match the level of detail and color fidelity achieved by rotogravure. It is suitable for applications where cost and versatility are more important than the highest image quality.

Plate Type: Flexo plates are made of flexible rubber or photopolymer materials, which are less expensive to produce than gravure plates. They are easy to change and offer flexibility for printing on various substrates.
Substrate Compatibility: Flexo printing is highly versatile and can be used on a wide range of substrates, including paper, cardboard, plastic, and flexible packaging materials.
Short Runs and Quick Changeovers: Flexographic printing is well-suited for shorter print runs and frequent job changes due to its fast setup and changeover times. This makes it a cost-effective choice for customization and smaller quantities.
In summary, rotogravure printing is known for its high image quality and is favored for long print runs of high-quality materials. Flexographic printing is more versatile, cost-effective, and adaptable, making it suitable for a broader range of applications, including short print runs and various substrates. The choice between the two methods depends on the specific requirements of a printing project.
At Sreekara Flex Packaging, we have a 6 colour advanced Rotogravure printing machine and we offer Packaging material on Order basis to Food Sector especially those involved in manufacture and trading of Food Products. We also provide packaging material to Non-Food industries like Pharma, Fertilisers, Pesticides, Seeds and Cleaning Products like Detergents, Soaps, Brooms & Mops.